David Reynolds

I’m a Data Analyst residing in the Boston area. I help organizations enhance their first-party data.

For 10+ years, while at Nielsen and Claritas, leaders in audience insights, data, and analytics, I incorporated external data attributes to identify high-performing audiences, inform customer 360 strategies, and ensure efficient marketing execution.

Since then, I’ve transitioned to client-side analytics roles, leveraging first-party data to enhance decision-making across business units, including Marketing, Product, Customer Care, Split Testing, and Growth Operations.